--- a/ckanext/ga_report/templates/ga_report/notes.html
+++ b/ckanext/ga_report/templates/ga_report/notes.html
@@ -6,11 +6,11 @@
     <li class="widget-container boxed widget_text">
       <h4>Notes</h4>
       <ul>
-          <li>'Views' is the number of sessions during which that page was viewed one or more times ('Unique Pageviews').</li>
-<!--          <li>'Visits' is the number of individual sessions initiated by all the visitors to your site, counted once for each visitor for each session.</li>-->
-          <li>'Visitors' is the number of unique users visiting the site (whether once or more times).</li>
+          <li>"Views" is the number of sessions during which the page was viewed one or more times (technically known as "unique pageviews").</li>
+          <li>"Visits" is the number of unique user visits to a page, counted once for each visitor for each session.</li>
+<!--!          <li>"Visitors" is the number of unique users visiting the site (whether once or more times).</li> -->
           <li>These usage statistics are confined to users with javascript enabled, which excludes web crawlers and API calls.</li>
-          <li>The results for only small numbers of views/visits are not shown. Where these relate to site pages, then they are available in full in the CSV download. Where these relate to users' web browser information, they are not disclosed, for privacy reasons.</li>
+          <li>The results are not shown when the number of views/visits is tiny. Where these relate to site pages, results are available in full in the CSV download. Where these relate to users' web browser information, results are not disclosed, for privacy reasons.</li>
       </ul>
     </li>
 </html>