--- a/ckanext/ga_report/templates/ga_report/publisher/index.html
+++ b/ckanext/ga_report/templates/ga_report/publisher/index.html
@@ -35,7 +35,7 @@
       <form class="form-inline" action="${h.url_for(controller='ckanext.ga_report.controller:GaPublisherReport',action='index')}" method="get">
           <div class="controls">
           <select name="month">
-                <option value='' py:attrs="{'selected': 'selected' if not c.month else None}">All time</option>
+                <option value='' py:attrs="{'selected': 'selected' if not c.month else None}">All months</option>
 
               <py:for each="val,desc in c.months">
                 <option value='${val}' py:attrs="{'selected': 'selected' if c.month == val else None}">${desc}</option>